Icon Outlet Press Office

Latest releases

21 Sep 2021
Icon Outlet has revealed it experienced a record-setting August across three key metrics compared to the same month in 2019.  Sales increased by 24%, average transaction value grew by 11%, and footfall rose by 10% versus the same benchmarks in August…
08 Jun 2021
Icon Outlet at The O2, London’s leading outlet shopping destination, has announced British contemporary design brand, JOSEPH, is the latest new retailer to open a store. The store which is JOSEPH’s only London outlet joins premium fashion…
08 Jun 2021
The Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, who own and operate Icon Outlet, and the entertainment district at The O2, have announced the launch of Tikky Town, a brand-new interactive experience…
21 Dec 2020
Icon Outlet at The O2 has announced British multinational brand, Next, is the latest retailer to join its premium outlet offering. As one of London’s leading shopping destinations, Icon Outlet welcomed the new store this week, joining over 60 other…